Emails have become one of the most common forms of communications, especially for business people and sales professionals.
Before that, it was mostly letters. Remember the “Thank You” letter. How about the letter you sent to introduce yourself to prospects. That followup letter to your customers.
Remember how they look? You just send that information out on your companies letterhead using courier type and black ink. That’s it!
But, you wouldn’t send that information out on a plain white sheet of paper, with no logo on your envelope. This representation of you would make the prospect take offand the customer rethink their relationship with you.
But that is exactly what most business owners and sales professionals do. They send that plain looking email from their Yahoo, Gmail or Hotmail account.
But I want you to think about someting!
Imagine that email as being one of your representatives, who have been given the responsibilities of visiting your prospects and customers for the purpose of delivering various forms of information to them.
First thing, their appearance is very important! Why?
Well if you’ve ever done door to door like I have, how your appearance is can determine whether or not you get in the door.
Second, if you get in and get the opportunity to present your product or service, it better be good. You know the terms, first impression is lastingand you only get one chance.
If your appearance is shabby and your presentation is bad, you are out the door and told never to return.
Now, what does this have to do with emails?
The subject line of your email is important. It is your person going door to door for you. If that subject line is not appealing (appearance) then they won’t let you in. They won’t open the email.
And by chance if your subject line get them to let you in and, the email is unattractive, boring with scribbles ofarial text and plenty of white space, they won’t let you present. They won’t read the email.
Your Email Representative need to;
3. Stand Out
4. Give Value
6. Stay In Touch
8. Build Relationship
If your email representative is not getting in the door (not opened) and, not getting any presentations ( read and click ), then you need to change email systems.
That’s what I did. It wasn’t easy to stop using my gmail and yahoo accounts to send important emails to my prospects and customers. I’ve used them for that purpose for years.
Now that I’ve changed, I think both are suffering from separation anxiety. But, I’m happy to be getting the highest email opened and click rates than I’ve ever had.
So make the change.
Your Untrained Salesperson